Ad-Folio - HELP

Ad-Folio

Il Media Research Institution ti consente di consultare le diverse campagne di comunicazione nei Paesi dell'Unione Europea relative alla battaglia contro il fumo. Questa banca dati contiene: filmati televisivi, pubblicità radiofoniche, manifesti, riviste e siti web ed elementi web sulla prevenzione, l'interruzione o il fumo passivo.

Quando fumi, rifletti.

(When you smoke, just think)
SITAB
Mundocom
2005
Italia

Pubblicità televisiva / Prevenzione

.MPG 2.92 Mb

Smoking is an addiction based on ritual and sequential expressiveness that are repeated by smokers 10, 20, 30, 40 times and more over. Nobody addiction has similar peculiarity. So it is necessary for smokers to stop and think. Many times words have low efficacy at this purpose.
The Spot that SITAB, the Italian scientific society for the study of Tobacco, Tabagism and Tobacco related problems, broadcast since September 24, has this specific goal: to invite smokers to think. We do this with a cigarettes automatic distributor, a very friendly machine for smokers.

A campaign which adopts a ironic and surrealistic language in a refined way, useful to create an impact on people and to be a clear demonstration of smoke effects. Easily memorable because the strategic concept is a visual application of the statement that every smoker knows: "Smoking kills."

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